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5 Data Privacy Trends to Watch in 2023 and beyond

With the increasing popularity and usage of digital mediums, cyber-attacks have increased risks worldwide. These attacks occur due to illegal data collection, negligent data processing, or poor security of personal data. Moreover, numerous cyber security events that resulted in significant personal data breaches have put data privacy on the list of global issues. Many laws are also being created and implemented to protect the personal data of individuals.

The data privacy landscape underwent several changes in 2022, and it is anticipated that this transition will continue to gain momentum. Here are several trends that will affect different aspects of data protection and privacy. Let’s learn about these top trends in detail.

1) No compromise on data portability.

In 2023, data portability will be a more prominent concern. Soon many businesses will start using the cloud in 2023. But what is data portability? It is the capacity to move datasets between platforms without changing their content. It is a significant issue for businesses looking to transfer from one cloud service provider to another. They frequently worry that the prior provider will retain neither of their data. There are constant worries that when they transfer data, will their cloud-hosted services, systems, and apps continue functioning as intended? Will they have the same level of privacy and data protection?

In addition, the push for interoperability will influence data protection frameworks and privacy regulations. However, the reality is that there are still a lot of technical barriers to data portability. But once the technical issues are resolved, it won’t take long before data portability becomes the standard. And it will get simpler and more doable when Web 3.0 becomes more prevalent. Creating a digital environment where no one organization has complete control over user data is crucial. Overall, security and privacy will increase along with data portability.

2) AI and ML will increasingly impact data privacy.

It should be no surprise that data security technologies use automated procedures, given their increasing prevalence across virtually all industries. However, regarding data privacy, artificial intelligence (AI) is both a blessing and a danger. Governments are already developing legislation connected to AI to limit its influence. These guidelines will guarantee that AI does not exhibit bias while processing data, mainly when doing so has practical ramifications for consumers. On the plus side, artificial intelligence (AI) and machine learning (ML) can make it easier for business owners to safeguard consumer privacy.

In 2023, AI-powered privacy technologies will be used to identify and proactively stop cyber threats. Authorities will find it simpler to spot potential data breaches and take preventive action using ML to discover patterns. Automation in privacy protection hasn’t advanced as much as it has in other industries. In 2023 and beyond, we can expect tremendous improvement in this area. As it develops, the technology will become more suited for privacy and data protection. Automation can also help us with many of our current privacy and security problems if it is used properly.

3) Consumers will prioritize protecting their data.

Consumers’ privacy concerns are rising as a result of widespread data breaches. Now they are taking steps on their side to safeguard their data. Most customers say that their data-sharing practices and policies are the only reason they would change companies when they indulge in digital interaction.

However, customers may stop trusting businesses that don’t protect consumer data and act transparently. Particularly now that consumers are more knowledgeable and conscious of their rights. Before, people didn’t know what was happening to their data. Now they aim for transparency in addition to being deliberate when it comes to providing their personal information.

4) More businesses will provide privacy-related services.

The demand for data privacy is rising. Data security has become a concern for many people who previously were ignorant of it. Due to this, the privacy-as-a-service sector might experience tremendous growth in 2022 to meet these expectations. Businesses offering privacy solutions will have more specialized programmes for people and companies. Privacy-as-a-service will accommodate customers of diverse sizes and scales and varying requirements, regardless of the type, cybersecurity or content involving data breaches and other risks.

The increased public awareness of privacy is the primary driver of this sector’s growth. People were aware of how large corporations might acquire personal data without their consent, thanks mainly to the public media. Additionally, people are now more aware of how their data is utilized for marketing purposes or to attract them to particular goods and services. Many small and medium-sized businesses will be able to provide top-notch security as privacy-as-a-service options develop. And that will benefit purchasers, sellers, and service providers equally.

5) A standard authorization framework will develop.

The initiative to create a universal data protection framework will be a significant trend in 2022. We all know that several websites and platforms collect and handle consumer data. However, these platforms are not the only ones that keep and use user data. Different services like e-commerce websites and cloud storage providers need user data to operate more effectively. For all platforms, a standard permission framework would be the best for privacy protection. Due to this, the chances of data breaches from less well-known sites, which can be just as harmful to users, would be reduced.

Big and small businesses will need to safeguard consumer and business data if all governments adopt a single authorization platform to enhance data privacy. It may only be able to establish such a structure through legal rules or if IT giants get together and create an industry-wide data privacy policy. Putting in place a unified data protection framework has many benefits. Compliance will be easier, user protection from various risks will be more effective, and overcoming obstacles to resolving obstacles will be simpler. Hence, a standard regulatory structure might solve all privacy-related problems.


Giving consumers more control and introducing an authorized and standardized system will be a key focus of 2022’s data protection and privacy trends. These emerging trends will impact consumers, business owners, and governments and their effects towards protecting data.

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