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Clients expect strict Privacy Protection in Canada.

Privacy Protection in Canada
Privacy Protection in Canada

In an online consumer privacy survey conducted by GetApp in 2022, over 1,000 adult Canadian consumers who shopped online at least once a month actively participated. The results clearly indicate that consumers expect companies to protect their personal information, & their decision to transact with a business is influenced by its data protection practices.

Interesting findings from the survey that businesses should pay attention to include:

  • 33% of respondents said that they are concerned about the data privacy practices of online companies.

  • 41% of respondents said that companies are responsible for online privacy.

  • 79% of those surveyed indicated that consumers consider a company's data privacy practices into their decision about whether to do business with it. 19% of consumers "always" researched a company's data privacy reputation before transacting with it.

  • 67% agreed to share their personal information with a business if it would result in better & more efficient service or products. The willingness to share personal information was influenced by the type of information being disclosed.

  • Over half of respondents – 56% - stated they would prefer to pay for a service than share personal information.

  • A slight majority of consumers – 56% - surveyed indicated they were confident that their personal information was secure when provided to an online company. However, 33% disagree somewhat, & 10% strongly disagreed. Only 7% stated that they had strong confidence in the security of their information.

A company can no longer ignore its data protection management & protection practices. Failure to have a privacy management program in place could cost the company sales & a loss of client confidence.

Privacy Protection in Canada.

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