Job Description (Growth Marketing Lead)
About Us:
LightBeam is an ambitious early stage software startup that stands as David against formidable Goliath competitors in the industry. Despite being in the early stages, we have already demonstrated our ability to outshine others with an impressive digital presence. We are on a mission to disrupt the market and are seeking a visionary Growth Marketing Lead to steer our marketing efforts.
Location: US, Canada (Remote)
Why should the person join:
As the first marketing hire, you will have unparalleled freedom to experiment and drive innovation across various marketing areas. Your creative ideas will directly impact the company's trajectory, allowing you to witness your strategies come to life. This is an exceptional opportunity to lead a critical function and make a lasting impact on LightBeam's success.
Why should the person avoid joining:
TThis is not your average cog-in-the-wheel role. We need someone who is ready to be the driving force behind our marketing initiatives, leading the way with passion and ingenuity.
What’s in it for the right person:
- Early stage startup equity: You'll be rewarded with ownership in the company, aligning your success with LightBeam's growth.
- Competitive pay and benefits: We value our team and ensure that you're rewarded for your dedication and hard work.
- A ton to learn: Being part of a startup means being exposed to various aspects of the business and gaining valuable skills in a dynamic environment.
Responsibilities:
As the GrowthMarketing Lead, you will:
- Develop and execute innovative marketing strategies to boost LightBeam's digital presence and brand awareness.
- Craft compelling messaging and positioning that resonates with our target audience.
- Lead demand generation efforts, including campaigns, events, and partnerships, to drive customer acquisition.
- Collaborate with the product team to ensure effective product launches and continuous improvement of marketing materials.
- Monitor and analyze marketing performance metrics, making data-driven decisions to optimize campaigns and initiatives.
- Oversee the marketing budget and allocate resources effectively to achieve the best results.
Qualifications:
- Demonstrated experience in multiple marketing aspects such as product marketing, demand generation, content or related fields.
- Strong strategic thinking and problem-solving skills to devise impactful marketing plans.
- Proven ability to execute flawlessly on marketing initiatives with a focus on results.
- Excellent communication and leadership skills to collaborate with cross-functional teams.
- Entrepreneurial mindset and a passion for embracing challenges and driving innovation.
Preferred Qualifications:
- Product marketing expertise: Proven experience in developing and executing product marketing strategies that drive product adoption and growth.
- Lead generation skills: Demonstrated ability to generate leads through various channels and convert them into qualified opportunities.
- Experience in a startup or fast-paced environment.
- Familiarity with marketing tools and software to streamline processes and analytics.
Join LightBeam today and be the driving force behind our marketing success. Make your mark in an environment that values creativity, growth, and taking on the industry giants.
To apply, please send your resume and a brief cover letter to [Contact Email/Link].